Analyzing Yandex Music podcast statistics (for podcasters)

A podcast from Yandex Music that you have access to will serve as your data source.
Podcast analytics let you retrieve statistics and analyze podcast listening and subscriber data in Yandex Music. To work with podcast analytics, you must have access to one or more podcasts.

To visualize and analyze the data, follow these steps:

1. Set up a connection.
   1. Set up DataLens.
   2. Create a connection.
   3. Review podcast statistics in DataLens.
2. Edit and create a chart or a dashboard.
   1. Edit a dashboard.
   2. Edit the chart.
   3. Create a new chart and add it to the dashboard.
3. Share podcast analytics with other users.
   1. Grant access to DataLens.
   2. Share analytics on a particular podcast or episode.
      1. Restrict shared access.
      2. Restrict access to data (podcasts/episodes).
      3. Grant access to your DataLens instance.
      4. Grant an individual user limited access to data.
   3. Revoke a user's access privileges.
4. Make a dashboard or chart public.
5. Add a chart or dashboard to your website.

We recommend that you review the Questions and answers section to help you get answers to the most common questions users of Yandex Music podcast statistics may have.

1. Set up a connection

1.1 Set up DataLens

Yandex DataLens is deployed on the Yandex Cloud platform.

Set up DataLens based on your experience:

• You're a new user (you only want to use Yandex DataLens for podcast analysis).
• You're already using Yandex DataLens (for other purposes).

To get started with DataLens:

If you have a technical question about the service, please contact Yandex Cloud support. To ask for advice, discuss the solution to your problem or best practices of the service, write to the DataLens chat in Telegram.

1.2. Create a connection

1. Follow the link you received in the email and fill out the form for your connection.

2. Enter a name for the connection like My Podcast (it can be anything).

3. Click Get key. If this is your first time creating a connection to Yandex Music podcasts, grant the service the required permissions.

   

4. Click Check connection.

5. After successfully checking the connection, click Create.

6. Go to the Dashboards menu and open the Yandex Music podcast analytics dashboard. If there isn't any data, please make sure your current account has podcast access by writing to technical support.

1.3. Review podcast statistics in DataLens

1. When the connection is created, a folder containing a set of standard objects that your statistics are based on opens:

   The Yandex Music podcast analytics dashboard is the primary page for viewing statistics and has all the widgets (charts, tables, and filters) available. To quickly access the dashboard, save the page link to a convenient location.

   Other objects

   • A connection is a set of parameters for accessing podcast data. This is the key that the user needs to open the statistics.
   • Datasets are sets of dimensions and measures that are used for creating charts.
     • Dataset D01. Podcast listens: A dataset with listening statistics.
     • Dataset D02. Podcast subscribers: A dataset with data on subscribers.
   • Charts are sets of individual visualizations in the form of diagrams and tables used on the dashboard.
   • The Metrica Live Demo Dashboard and the Sales Dashboard are demos that may open in your connection. You can delete them if you wish.

2. Open the Yandex Music podcast analytics dashboard.

   1. The dashboard contains four tabs:

      • Listens: General listening statistics, listening dynamics, statistics on the number of times individual episodes were listened to, and distribution of listening by day of week and time of day.

      • Audience: Podcast audience statistics, including socio-demographic data on listeners.

      • Subscribers: Audience statistics, subscribe/unsubscribe dynamics, and socio-demographic data on subscribers.

      • Reference: A reference on estimated measures and terms used in data and dashboards.

        

   2. Each tab contains:

      • Text widgets are headers, comments, and hints.

      • Selectors: Filters by different dimensions that can be used to filter the contents of dashboards.

      • Charts: Graphs, tables, and other visualizations.

        

You can edit it and add standard objects as you wish. For example, delete an unnecessary chart from the dashboard or add a new one, change an existing chart, or add a selector to the dashboard.

2. Edit a dashboard and chart, and create new ones

2.1. Edit a dashboard

You can change the order of charts and selectors, increase or decrease them, discard some data and, vice versa, put together the most necessary information. Try to edit the dashboard after making a copy of it:

1. In the menu on the left, go to the Dashboards section.

2. Next to the Yandex Music podcast analytics dashboard, click and select Copy.

3. Open the dashboard copy and go to the Audience tab.

4. Click Edit in the upper-right corner.

5. Let's say you want to delete the Listening platforms chart. To do this, click in the upper-right corner of the chart and select Delete.

   

6. Try to position the Listener gender and Listener age charts so that they fill in the empty space left after deleting the chart in the previous step.

   1. Drag the chart by clicking on the chart itself. Resize the chart using the triangle in the lower-right corner.

   

7. Click Add and choose Selector.

   

   1. Select the dataset named D02.Podcast subscribers.

   2. Select the Country field. This automatically fills in the Title with the name of the selected field.

   3. Activate the Show next to the selector title option.

   4. Click the Show checkbox next to the selector title.

   5. Enable the Multiple choice option.

   6. In the Default value list, select Russia (or any other country).

   7. Click Add.

      

8. Move the selector to the top. If necessary, resize the charts.

9. Place the selectors on the same line, changing their size.

   

10. Click Save in the top right-hand corner of the dashboard.

2.2. Edit a chart

You can edit and configure any charts. Let's say we want to see on the chart the relative activity of listeners of different genders during the day.

1. Open the Yandex Music podcast analytics dashboard and click the Listens tab.

2. Scroll the dashboard down to the Listening time by time of day chart.

3. Click in the upper-right corner of the chart and select Edit.

   

4. The chart configuration area (wizard) consists of three main parts:

   • A selection panel with a list of available dimensions and measures for creating a chart.

   • A visualization settings panel with various sections that you can use to configure your chart.

   • Chart preview.

     

5. Delete the Listening date and time dimension from the Colors section.

6. Add a dimension named Gender to the Colors section.

   

7. Select a different visualization type: Normalized column chart.

   

8. Now, each column shows the relative distribution of Listeners by Gender in terms of Time of day. Click Save in the upper-right corner of the chart.

   

Refresh the dashboard page to apply the chart changes.

2.3. Create a new chart and add it to the dashboard

Let's say we want to build a chart with the total number of times streams were listened to over the entire period.

1. Open the service home page.

2. Click Create chart.

3. Go to the Podcasts folder.

4. Choose the dataset D01. Podcast listens.

   

5. Select Stacked area chart as the visualization type.

6. Add a dimension named Listening date to the X section.

7. Add a measure named Listeners to the Y section.

8. Add the Listening date dimension to the Chart filters section.

   

   1. Click in the Listening date field under Chart filters.

      1. In the Preset list, select Last 365 days and click Apply filter.

9. Click in the Listening date under X.

   1. In the Grouping list, select Month and click Apply.

10. Add a dimension named Episode to the Colors section.

11. If you have too many episodes, hide the legend at the bottom of the chart. To do this, click ⟶ Hide, then Apply.

    

12. Click Save in the upper-right corner of the chart.

    1. Enter the name Episode listening dynamics and click Apply filter.

    Note

    If the Listening date field filter is added to the dashboard, filtering by this field in the chart is ignored.

13. Go to the chart's top panel and click the navigation icon .

14. In the resulting window, select the Yandex Music podcast analytics dashboard.

15. In the upper-right corner of the dashboard, click Edit.

16. Click Add ⟶ Chart.

    

17. In the window that opens, click Select.

    1. Choose the Episode listening dynamics chart. This automatically fills in the Title field with the name of the selected chart.
    2. Click Add.

18. Place the chart next to the table in the Episode listening statistics section and click Save.

    

3. Share podcast analytics

3.1. Grant access to DataLens

You can grant access to your personal dashboard to other users. To do this, you only need a Yandex account.

Set up access to Yandex DataLens:

1. Go to Access control.

2. In the top right-hand corner, click Add user.

3. Enter the user's Yandex email address. The new user appears in the list of users.

4. Click next to the new user and select Edit roles.

5. Under Roles in folders, select a folder. In the Roles column, click . Assign the datalens.instances.user role.

   After that, you can share a link to the dashboard with the new user.

6. Make sure that the new user has access rights to the dashboard with podcast statistics. Open the dashboard.

7. Click → Access rights.

   

8. Permissions must be assigned to the All group or a specific user. If permissions are missing, click Add.

9. In the Add member field, enter "All" or the name of the user who needs extended permissions.

10. Go to the Current object section and set access permissions for the Yandex Music podcast analytics dashboard:

    • Execute: execution of requests to the object is available.
    • Read: read only is available.
    • Write: view and edit options are available.
    • Admin: view, edit, and manage options are available.

    

11. Enable the Linked objects option to grant permissions to other dashboard-related objects (connections, dashboards, and charts).

    

3.2. Share analytics on a particular podcast or episode

You can grant a user, such as a partner or advertiser, access not to the entire dashboard with podcaster statistics, but to statistics for an individual podcast or episode. For that, the user will also need a Yandex account.

For a user to be able to request data on an episode via charts but not view or edit connection or dataset settings, restrict shared access.

Then grant the user access to the objects: Podcasts Analytics. Connection, D01. Podcast listens and D02. Podcast subscribers. Specify which podcast or episode you grant access to.

3.2.1. Restrict shared access

To restrict shared access:

1. Open the Yandex Music podcast analytics dashboard.
2. Go to the chart's top panel and click the navigation icon .
3. In the window that opens, select the connection Podcasts Analytics. Connection. Click → Access rights.
4. Click on the All group and set the permissions to Execute. Shared access will be restricted: other users will be able to view statistics on the dashboard, for example, only for individual episodes, but won't be able to change these settings.

Repeat the action for datasets D01. Podcast listens and D02. Podcast subscribers.
If you don't want to share podcast subscriber analytics with users, you can revoke permission of dataset D02. Podcast subscribers for the All group.

3.2.2. Restrict access to data (podcasts/episodes)

When setting up permissions to individual podcasts and episodes, specify the following:

• The users who will be granted permissions to a podcast or episode.
• The users who will be able to access everything.

In this step, retain permissions to all podcasts for yourself and your colleagues.

Choose which data you want to restrict access to:

3.2.3. Grant access to your DataLens instance

To grant a user access to your DataLens instance:

1. Go to Access control.
2. In the top right-hand corner, click Add user.
3. Enter the user's Yandex email address. The new user appears in the list of users.
4. Click next to the new user and select Edit roles.
5. Under Roles in folders, select a folder. In the Roles column, click . Assign the datalens.instances.user role.

3.2.4. Grant an individual user limited access to data

1. Open the dataset named D01. Podcast listens.

2. Choose which data you want to restrict access to for an individual user:

   Podcasts

   Episodes

   1. In the Podcast field menu, click Permissions.

      

   2. In the Field permission settings window, set a filter like:

      'The most interesting podcast': partner-login@yandex.com
      where:

      • The most interesting podcast: The podcast name.
      • partner-login@yandex.com: A partner's username.

      

   1. Open the dataset named D01. Podcast listens.

   2. In the Episode field menu, click Permissions.

      

   3. In the Field permission settings window, set a filter like:

      'Episode No. 5': partner-login@yandex.com
      where:

      • Episode No. 5: The name of the episode.
      • partner-login@yandex.com: A partner's username.

      

   Note

   Specify the same names as in the service (filtering is case-sensitive).

   A user's permissions will remain valid until they are revoked.

3. Share a link to the Yandex Music podcast analytics dashboard with the user. To do this, click → Copy link on the dashboard.

3.3. Revoke a user's access privileges

If necessary, you can revoke a user's permissions:

1. Go to the connection Podcasts Analytics. Connection.

2. Click and select Access rights.

3. Select the user to revoke permissions from.

4. In the window that opens, click Revoke permissions.

5. To completely disable the user's access to your dashboard with podcaster statistics:

   1. Go to Access control.
   2. Find the user, click the icon next to the new user, and select Delete.

4. Make a dashboard or chart public

Data in DataLens is only available to users of a specific instance. If you want to provide unlimited public access to podcast analytics, publish a dashboard or a particular chart in DataLens Public.

5. Add a chart or dashboard to your website

You can embed the published charts into a website or app using the iframe element. To do this:

1. Follow the public link to the chart.
2. Click in the upper-right corner of the chart and select Embed code.
3. Copy the iframe code to embed in a light or dark theme.
4. Embed the code into your website.

Questions and answers