Audience: interests and social demography data

Updated October 14, 2022

Geo layers with audience analytics by interest, gender, age, and income. When generating data, usual coordinates of Yandex service users for the last 45 days are taken into account. Geo layers are based on the Yandex Audience and Yandex Crypta technologies. For each user, the top ten locations (such as work, home, shopping center) are selected by time of stay. Then, aggregates are calculated for the locations, based on user concentration. New data carries great weight in calculations.

Demographics

  • Gender.
  • Age category.
  • Income category.

Audience interests

  • Vehicles: Cars, maintenance, accessories, and driving lessons.
  • Business: Opening a business or services for running a business.
  • Finance: Financial services for individuals and businesses, investments.
  • Construction, furnishing, and renovation: Construction, improvement, and renovation of a house, apartment, or cottage area.
  • Food delivery.
  • Food and drinks: Delivery of food and drinks, ready-to-eat food.
  • Healthy food.
  • Beauty and health: Body, face, and hair care.
  • Residential property: Purchase of residential property.
  • Suburban property: Purchase of suburban property.
  • Home appliances: Appliances for your home or kitchen, beauty and health.
  • Decor: Paintings, frames, and photo albums.
  • Clothing, footwear, and accessories: Clothes, shoes, and accessories.
  • Buying from online stores.
  • Children’s products: Children’s clothing, footwear, books, movies, foods, prams, and home goods.
  • Electronics: Audio, video, and photo equipment, computers, mobiles, smartphones, and other equipment.
  • Bars: Going to bars.
  • Hookah: Going to hookah lounges.
  • Cafes: Going to cafes.
  • Cinema: Going to the movies.
  • Coffee shops: Going to coffee shops.
  • Night clubs: Going to night clubs.
  • Pizzerias: Going to pizzerias.
  • Restaurants: Going to restaurants.
  • Japanese cuisine: Going to sushi bars, cafes, and restaurants with Japanese cuisine.
  • Higher education: Attending universities and colleges.
  • Family and children: Prenatal care and childbirth, weddings, baby products, babysitting services.
  • Bicyclists: Visiting thematic websites for bicyclists at least two days in the past month, search in the browser for accessories or information about bike repairs, purchasing bikes or accessories, installing specialized apps.
  • Hiking and sports tourism: Tourist clubs, sports tourism, hiking, and mountain hiking.
  • Sports: Various sports, sports championships, sporting goods, and memorabilia.
Billing type
Free
Type
Datalens
Category
Geolayers
Publisher
Yandex
Use cases
  • Developing a marketing strategy.
  • Opening new outlets.
  • Developing your business.
  • Expanding the delivery and service area.
Technical support

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Terms
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Billing type
Free
Type
Datalens
Category
Geolayers
Publisher
Yandex